Brand design

A logo for Angels for Bulgaria, re-designed be Ellie Shopova-Smith, showing a stylised pair of angel wings above Bulgarian text that reads 'Ангели за България' on a white background.
Logo with stylized wings in green, white, and red, and Bulgarian text that reads 'Ангели за България'.

Bulgarian charity ‘Angels for Bulgaria’

Angels for Bulgaria is a charity organisation that unites Bulgarian expats worldwide. Its mission is to support various social causes and combat poverty in Bulgaria.

As the charity grew, they approached me to refresh their logo while preserving the wings and colour palette. The goal was to create a more distinctive logo to help drive the organization's future growth.

It was essential to maintain a strong link to the original design, as well as to produce versions in both English and Bulgarian.

Designs of a logo and branding materials for 'Angels for Bulgaria'. The logo features a stylized pair of angel wings above the text. Variations include Bulgarian and English versions, plus a single-color and app icon version.
An infographic showing the colors inspired by the Bulgarian national flag: green, white, and red, with different percentages. The text explains the symbolism of these colors. The infographic also displays two fonts, Nunito Regular and Nunito Bold, with samples of their letterings and a note about their meaning.
Laptop screen displaying a website for Angels for Bulgaria, with a green and white color theme, showing a person handing over a cardboard box with the logo, and a menu with options in Bulgarian, including a red donation button, and images of people in caring situations at the bottom.
A collage of six social media graphic posts in Bulgarian promoting health and community support, with images of healthcare and teamwork, all featuring the Angel of Bulgaria logo and website.
Video player displaying a video from Angels for Bulgaria with a thumbnail of someone handing over a cardboard box labeled 'Angels for Bulgaria' to another person. The video is 3 minutes and 47 seconds into a total 10-minute duration, with control buttons including play, pause, and volume visible.
Three smartphones displaying a community aid app. The first shows a logo with hands and the slogan 'Together we can help.' The second shows a profile of Anna-Maria with options to view current mission and donate. The third shows a voting interface with various mission options and a prominent 'Vote now' button.
A white T-shirt with a logo of angel wings and the text 'Angels for Bulgaria' on a pink background, and a person holding a tote bag with the same logo and text standing in front of green foliage.
Green and red pins and lanyards with logos and text for Angels for Bulgaria charity, featuring winged heart symbols, website URL, and various icons in the background.

Charity brand re-fresh

Brand re-design, colour ways, typography, brand guidelines, app design, social media templates and more.

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