In-store Personalisation at Sephora for Kayali

In November I had the pleasure to do personalisation at Sephora on the new Kayali Freedom perfume range.

I was working on behalf of The Modern Calligraphy Co. who meticulously planned and managed this nationwide brand activation across numerous locations.

The event was originally planned as engraving however the brief later changed to calligraphy in sumptuous gold ink. We painted delicate florals that looked stunning on the matt glass perfume bottles and beautifully complimented the calligraphy.

I arrived at the Trafford Centre after a nail-biting drive on the wet and foggy M62. I was relieved to park quickly despite the rush of Sunday shoppers and leave the stress of the journey behind.

The atmosphere in the Trafford Centre was a welcome contrast – the countdown to Christmas was in full swing and the store was full of excitement and cheer. It was wonderful to chat to customers as I was personalising their perfumes with names and messages in gold calligraphy. Seeing their faces light up with delight was, as always, my favourite part.

Throughout the busy afternoon I felt truly welcome and looked after by the amazing Team Sephora, who were not only glamorous but always helpful and kind. Being a small part of their team for the afternoon was an honour and a delight.

The event run nationwide and was organised for Sephora by The Modern Calligraphy Co. Their professional team are experts at coordinating national inshore campaigns making sure every details - from the style of calligraphy to the ink used - is carefully chosen to match the brand.

Below are a few images from the event.