LETTERING PORTFOLIO

Greeting Card Design

Decorative scalloped edge card with the phrase 'Live Life in Full Bloom' surrounded by cherry blossoms and pink floral accents.
Two scalloped edge greeting cards , white flowers, and the text "Live Life in Full Bloom" and the name Ellie Shopova Smith.
Sketches of the words 'Live, Love, in full bloom' on grid and plain paper, with floral and decorative embellishments, and a mechanical pencil resting on the paper.
A scalloped edge greeting card in pink with the lettering that reads 'Live Life in Full Bloom' with floral accents and a website address at the bottom.

Live life in full bloom – greeting card design

Initial sketches and final designs.

The inspiration for my spring promo this year came from close to home. Every spring we look forward to the two short weeks when the cherry tree outside our front door gets covered in pristine white bloom. It is stunning and I love taking a peak at it through my home office window as I work.

This magical sight is but a fleeting moment – before we know it the delicate blossoms float off the tree like confetti. And so my aim for this project was to capture the magic in my card. Scroll down to the bottom to see some of the initial sketches.

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