Visual Identity

LETTERING PORTFOLIO

Pink and purple lettering style logo for 'Sharon Porter' on a dark blue background.
Pink t-shirt with the name 'Sharon Porter' and the words 'Fitness for Every Mum' in blue, hung on a wooden hanger. Next to it, a hand holding a pink water bottle with the name 'Sharon Porter' written in blue.
Three different logo designs for Sharon Porter, each with the name and tagline related to fitness and motherhood, in various colors and styles.
Logo for Sharon Porter featuring a stylized person lifting weights, with the text "Sharon Porter" and the tagline "Fitness | Nutrition | Lifestyle"
The image shows a text graphic with the words "Sharon Porter" in a large, cursive font, and the phrase "FITNESS FOR EVERY STAGE OF MOTHERHOOD" underneath in smaller, uppercase letters, with the word "FITNESS" and "EVERY STAGE OF MOTHERHOOD" in bold, set against a white background.
Digital graphic design showcasing color palette swatches with corresponding hexadecimal, RGB, and CMYK color codes at the top. The left side features bold, stacked title text in blue and pink, reading 'DIY & HANDICRAFTS'. The bottom left displays font samples of 'BRICOLAGE GROSSEQUE' and 'OPEN SANS' in navy blue, demonstrating uppercase, lowercase, and number characters.
Website homepage for Sharon Porter, promoting empowerment for women to enjoy exercise through motherhood, featuring a profile photo of a woman stretching or exercising outdoors, with navigation links at the top and vibrant colors.
Thumbnail of a video titled "Mums' Guide to Feel-good Fitness" by Sharon Porter, featuring a woman with blonde hair in athletic wear pushing a stroller in a park with trees.
A social media graphic with a mint green background featuring nine smaller images in a 3x3 grid. The top row includes promotional text, a fitness guide, and an image of a woman in athletic gear. The middle row shows a pink t-shirt with branding, a hand holding a pink water bottle with branding, and a logo with the text 'For Every Mum Fitness' with the initials 'Sp' and decorative stars.
Screenshots of a fitness app called Sharon Porter, showing home page, class options, and a woman doing a seated exercise in a living room.

Sharon Porter Fitness – brand identity

Logo design, monogram design, art direction, app concept design, social media template, video covers, branded merchandise, colour palette and typography, brand guidelines.

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